The Bell Motel was a tired property in Melbournes northern suburbs that was in much need of a system and image overhaul. The property changed hands and then placed into our Direct Management Program. It then underwent a complete management overhaul, minimal refurbishments, was rebranded then relaunched to market.
Key results include:
- Reversal of an impending 3 star downgrade to maintaining a 3.5 star rating
- Increase in turnover from $650k PA to $900k PA in under 12 months
- Improvement in client base and online reviews
- Location - Preston VIC